Which content fits which buyer's journey phase?

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By answering these questions, you can design and deliver your content and information to suit each phase.

Let's take you as an example! Let's walk through your personal buyer's journey.

Let's say you are...

in the attention phase: You notice that the desired online contact and customer acquisition is not going as planned. Perhaps your marketing strategy is not working completely. Why? You start researching and find blog articles about successful inbound marketing.

in the consideration phase: You now know that you bahamas whatsapp data need to work on your marketing strategy . Now you need more information about what exactly could be done and to what extent. A free white paper , online training or a free consultation would be ideal.
in the decision-making phase: You weigh up what you do internally and what you outsource. You may speak to different agencies and compare their services. To do this, you include references and offers in your final purchase decision.
This is what a buyer's journey could look like. In each phase there are corresponding offers to pick you up and accompany you.

Conclusion on the Buyer's Journey
For successful inbound marketing, you need to attract the attention of your ideal customers and convince them. To do this, you need suitable, relevant content for every phase - from the initial attention to the final decision.

With a defined buyer's journey that is tailored to the problems and needs of your buyer personas, you create solution-oriented content to reach your desired customers in each phase of the search and purchase process.

This is how you can accompany your website visitors in a targeted manner: Visitors become inbound leads who are guided into the final decision-making phase of their buyer's journey through nurturing lead marketing - until they convert into customers!

Where are you with your buyer's journey? Use our template and define the buyer's journey of your ideal customers!