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Companies have been using content generated in this way for quite some time, especially on social networks. However, it can also be very useful for emailing campaigns.

What are the types of UGC?
There are two main types of UGC: organic and paid. Organic content is created directly by your customers. It's free and the most authentic content you can get. On the other hand, it may not always be of sufficient quality and representation. Paid content is provided by UGC creators. Although for a fee, you can count on a high-quality result tailored to your brand.

If you want to read more about UGC creators and UGC in general, check out the article What is UGC and how to incorporate it into your marketing . You will learn, among other things, what the difference is between a UGC creator and an influencer .

Benefits of using user content in emailing
User-generated content generally has a huge advantage in that it is a so-called social proof that causes people to copy the behavior of others. Especially when their reviews or recommendations seem trustworthy. People simply trust people more than brands.

84% of millennials say UGC influences their purchasing behavior.
UGC-based ads achieve 4x higher click-through rates.
When UGC is included in the purchasing process, it increases conversions by up to 10% .
Moreover, it is a relatively inexpensive form of promotion that helps build relationships with dominican republic phone number data customers, supports their loyalty, and leads to increased brand awareness. When using organic UGC, customers feel like they are part of the brand.

And does UGC have any disadvantages? You need to think about the terms of use, i.e. copyright. Don't forget to ask for the consent of the user in question so that you can continue to work with the content , across all platforms (social networks, e-mailing, etc.). When working with UGC creators, we recommend signing a contract that defines clear terms regarding remuneration for the creator and the handling of the created content.