Click-through rate

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When conducting email marketing, it is almost never complete with just the content of the email. The theory is that there is always a URL (link) in the email, and the idea is to have the recipient click (tap) on it to be directed to content that your company has posted.

To increase the click rate to the URL, you need to have the lead read the email, be interested in the content, and want more information. There are several hurdles to overcome, but you can consider that the lead who takes action up to this point is very close to closing the deal.

Conversion rate
A conversion is when someone takes some kind of action in response to your germany whatsapp number data approach. Getting a seminar application, requesting materials, or making an appointment for a business meeting through email distribution are all conversions.

By measuring how many of the emails you sent resulted in a conversion, you can determine your conversion rate. This is the most important KPI among those introduced here, so no matter how few KPIs you have, you should keep this one.

解約率
All four of the above are offensive KPIs, but the fifth, churn rate, is a defensive KPI. If the churn rate of leads that have been converted to customers is high, your sales efforts will be wasted, so you should set churn rate as a KPI and make an effort to reduce this number.

How to achieve your lead nurturing KPIs?
5 Recommended KPIs for Lead Nurturing
Have you noticed that the five recommended KPIs are arranged in chronological order? The process starts with acquiring leads, nurturing them, and then aiming to close the deal. The next step is to prevent those who have become customers from canceling. If you can achieve all of these KPIs, you should see great results.

However, in reality, things may not go as smoothly as you would expect. The trick to achieving KPIs is to optimize your scenario. The basic flow of lead nurturing is unlikely to change significantly, but the details of the methods and appeals are constantly changing. Keeping this in mind and optimizing will help you achieve your KPIs.