OK Google – OK Boomer?

[Habib01]

For AI to replace creatives, the client must be able to describe exactly and unambiguously what they want. We're out of luck, my friends.
The value of a creative is not in the ability to master Photoshop or write quickly. It is the experience gained, the understanding of their role in the marketing mix, and the ability to perceive the needs of their client and their potential customers. Knowing what needs to be done and what parameters the output should meet is their specialization. And the easier the path to achieving it is, the more they can focus on making the intention as elaborate as possible and with the greatest possible hope of success.

So nothing again?
It is therefore important not to fall into the illusion that the role of creative specialists is somehow weakened by the advent of AI. At the same time, it is good to look beyond the horizons of the most commonly used assistants to copywriters and graphic designers - although it is true that the role of these tools is invaluable for quickly creating provisional product instructions or placeholder graphics when creating new content.

There are many areas that may not share as much time in the spotlight as ChatGPT, but their impact russia phone number data on your daily efficiency can be significant. Although the market is not yet so developed that it is simply possible to mark “unambiguous choices”, there are a number of tools or their families that can truly fundamentally improve your life. Here are some of them.

For years, most people navigating the digital world have had one basic response when trying to answer any complex question – ask Google. It’s not uncommon for even the most trivial question to be answered with “you googled it, right?”, especially from millennials and younger generations. There’s even a separate website that teaches the uninitiated how to search for any query on Google , and the word “google” itself is already considered a common part of the English language , according to the US Supreme Court .

So it's perhaps hard to imagine that this search giant would start to lose its dominant position. The introduction of the AI ​​feature within Bing search has already shown how many users desire AI-driven search and how fast the move to another engine can be. Personally, I'm keeping my fingers crossed for another project. The chatbot-powered search engine Perplexity can handle complex tasks containing several steps and propose sourced and justified solutions to even very complex problems. In cases where you are looking for a specific procedure and a large number of variables come into play, it can save tens of minutes on a single query compared to the usual Googling procedure.