The B2B industry is a tough place, and everyone knows it. It takes more time and money for a B2B company to establish itself in the market than a B2C organization.
The reason is simple: the stakes are very high in B2B. One wrong decision can not only affect, but also change the fate of an entire company. That’s why it’s harder to sell to a B2B prospect.
If you don’t want to spend another year trying inbound lead generation jamaica mobile database tactics, try sending bulk emails. It’s guaranteed to accelerate your B2B sales if done right.
Read on to learn more about sending bulk emails, its benefits, and how to do it right.
What is Bulk Email
Bulk emailing is the practice of sending emails to a large group of recipients. It is primarily used for marketing purposes to sell a product or service.
When sent before first contact with prospects/customers, bulk emails are called cold emails.
What is Bulk Emailing
Is sending bulk emails relevant?
In the B2B space, marketers send bulk emails to find new leads (cold emailing) or to reach out to existing leads (content marketing). Either way, the goal isn’t limited to sales.
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Sometimes it’s just about pushing leads/prospects into the sales cycle. Now the question is: does sending bulk emails help with that?
According to Hubspot's blog research, 64% of B2B marketers considered email marketing an effective business strategy in 2021.
If you can be consistent (and follow the dos and don’ts), sending bulk emails can help you build a loyal audience. Once you’ve done that, you can use bulk emails to directly increase sales.
The same Hubspot research also says that emails announcing new products and features get a higher click-through rate than regular emails.
As you can see, the statistics say it all.
Yes, sending bulk emails is still a relevant practice. If done correctly, it can bring you great results.
Benefits of sending bulk emails
Largest audience base
When it comes to running a successful business, finding the best place to advertise to a larger audience base is everything. Having a large number of leads can be a game-changer for both B2B and B2C organizations.
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Using an AI-based cold email tool, you can send thousands of bulk emails in a day. These tools also offer automated follow-ups.
By creating effective sequences, you can automate your follow-ups. These sequences, in the long run, prove to be highly beneficial in getting responses from prospects.
This is how sending bulk emails can play a significant role in expanding your target audience base. You can build a large customer base in a few months using AI-powered tools to send bulk emails.
Cost savings
The goal of every business organization is to attract customers - the methods are either outbound or inbound.
Inbound tactics like blogs and YouTube videos take a lot of time. And without a proper presence in the market, tactics like webinars or seminars don’t work well.
While outbound strategies don’t take as much time as inbound ones, these marketing tactics are expensive. Whether it’s Facebook and Google ads or print ads, it takes a lot of money to produce any results.
This is where bulk emailing comes in handy over traditional marketing strategies. With just a few tools/software and a small team, any marketer can send bulk emails to increase ROI.
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