How to Use Email Marketing Statistics to Personalize Your Customer Journeys​​

[rumana777]

mail marketing and customer journeys are like peanut butter and jelly. The two entities are effective on their own, but when used together, they can create magic.

The synergy between email marketing and customer journeys is powerful. Without customer journeys, an email marketing strategy isn’t as effective at driving sales and increasing customer lifetime value. At the same time, without an email marketing strategy, customer journeys aren’t as efficient at persuading buyers to make a purchase.

Your email marketing statistics are the secrets to improving your customer canada cell phone number list journey. Being able to see the statistics of your mailings gives you a better idea of who your customer is, what they like, and how you should market to them. With these insights, you can expect their needs, follow trends, and go deeper into the details of their demographics. This results in creating a more tailored customer journey that bumps up customer engagement levels.

Let’s take a closer look at how email marketing statistics are influencing customer journeys.

What is a Customer Journey?
A customer journey is a series of interactions that a customer has with a brand over time. From the moment that someone hears about your product or service, they enter into a journey that will either end in them buying your product or becoming a long-term customer. Each interaction builds upon the previous one and creates an impression of your brand in the customer’s mind. The experience your brand delivers through its content and communications is what keeps them engaged or drives them away.

This customer journey map shows the simple, easy-to-follow blueprint that allows businesses to visualize the best possible experience for their customers.


Source: Lucid Chart
Customer journey serves as an outline for marketers to consult when designing, developing, and targeting their strategies. Most of all, establishing a customer journey map forces businesses to take a step back and see the bigger picture. Since these maps are focused entirely on the user’s needs, they reveal the areas where users run into snags so you can create solutions for those problems. This allows brands to keep the customer at the forefront of their priorities.