Spam Complaint Rate
A spam rate is the number of people who reported email as spam out of the total number of messages you have sent. As the sender, you need to know whether recipients are okay with receiving your messages. Customers’ decision to report emails is one of the most worrying situations for businesses. If it continues for a long time, you can risk running into deliverability issues that might prove difficult to fix.
Engagement Over Time
Timing is crucial when it comes to email marketing. Customers who receive their messaging at the right time are more likely to respond, click through, or buy. Thanks to customer engagement data, you can see when your customers tend to open your emails. As you assess this information over time, you’ll come upon an email schedule that blasts messages at the most effective time slots. This way, you can send the right email at the right time of day, maximizing the response rate.
Bounce Rate
Bounce rate isn’t directly tied to the company’s goals, but france cell phone number list that doesn’t mean it isn’t important. If you have too many hard bounces, your company may not be seen as a reputable email sender. When emails bounce back and trip ISP’s filter, you can end up losing customers and money — and risking a lot of headaches in the process.
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Email campaigns help you identify patterns in your customers’ interactions in terms of email marketing metrics.
When put together, email statistics can give you the perfect formula for personalizing your customer journey. With this data, you can begin building a cohesive picture of your customers’ behavior.
From there, it’s easy to figure out how they behave in the future and tailor your customer journey to best suit their needs.
All of which culminates in more personalized customer journeys that will take your engagement game to the next level.
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