Messaging Nurture Campaigns Can Lead To Repeat Purchases

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Thanks to both its high open/engagement rates and conversational nature, business messaging can be enormously effective in providing personalized upsell pitches to your customers — especially if the platform is armed with helpful first-party data like past purchases, subscriptions, and other history.


Informational messages about new products, availability, promotions, and other benefits hong kong mobile database can pack quite a punch when it comes to driving revenue. As an added value, if a shopper has abandoned their cart, or a recurring customer suddenly disappears, a friendly hello (and perhaps a promotional coupon) via business messaging channels is often a quick-and-easy way to bring them back to the fold. In fact, one report found that click through rates for cart abandonment messages via SMS messaging performed over eleven times better than email (36% vs. 3.2%)7


Remember: Since you’re meeting customers where they’re comfortable, at a cadence they prefer, they won’t mind the friendly suggestions — and will often reward you for making them.