Yumi: After understanding the advertising regulations of the beauty industry, think about what consumers buy into. Advertising strategy starts here
Dear marketing friends, do you still remember the six essential courses in medical beauty marketing (Part 1) from last week ?
After understanding the medical law and advertising platform policies, we can start to analyze our products, customer profiles, and advertising traffic.
Let’s unravel the mystery one by one and find out the advertising strategy that suits us best!
Step 3. Find out the product advantages
Among so many medical beauty clinics, how can advertisements highlight their own characteristics? Is it the price? Or equipment? Or is there a famous doctor? Consumers are motivated to choose our services because of our unique and attractive differentiated products. If you don’t know the product advantages yet, be sure to think about what consumers buy from us. Advertising strategies may be inspired by this!
Step 4. Customer profile
In the previous step, we found out the points that consumers buy products, but namibia mobile database this is not enough. Based on the product advantages, we also need to find out the appearance of the product's consumers. The items of medical beauty are ever-changing, but the age and interests corresponding to each item are very different. For example, for the item "hair removal", the age group for hair removal is roughly women between the ages of 15-34, but this range is still too wide, so it can be divided into two age groups (of course, it can also be divided into more detailed discussions):
a) Women aged 15-24 are in adolescence and gradually pay attention to their appearance. Most women around 18 to 20 years old will be concerned about body hair, so many women will try hair removal for the first time, so price or many online testimonials may be one of the reasons for their choice.
b) About 40% of people in the 25-34 age group have the habit of hair removal. They will choose hair removal surgery only on special holidays or when traveling. Therefore, getting married/taking wedding photos or traveling, etc. may be opportunities to attract their demand.
Therefore, it is very important to find products that can meet the preferences, lifestyles and needs of target customers, and to give the products the right pricing, packaging and stories to motivate consumers to buy.
Step 5. Website traffic flow
Most medical beauty clinics have both an official website and a physical store, so they should think about how to integrate the virtual and the real . It is recommended that you actually visit the website yourself to see if you will get lost on the website and whether it will make people give up and leave. Generally, the advertisement arrival page will have certain elements to attract consumers and guide effective traffic flow to drive consumers to inquire.
In addition, the proportion of mobile users is increasing, so the mobile experience cannot be ignored. What is the size of the layout and whether it is easy for consumers to ask questions directly? It’s all a science, and you must be curious, so what elements does medical beauty need to attract consumers? Don’t worry, there will be an article in the future to discuss the advertising elements of medical beauty, so stay tuned.
Step 6. Advertising strategy
Analyze one by one, from product advantages, customer appearance and consumer flow, etc., to find out your own advertising strategy. From the copy, pictures, and advertising page planning, if you choose a certain advertising channel, you should not focus on whether the account numbers are beautiful or not, but focus on the results behind them; through advertising effectiveness and advertising operation evaluation, regular evaluation and tracking of results, such as click-through rate, number of calls, actual transaction volume, etc., make strategic corrections and continuous optimization for various performance indicators.
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