1. Using data to contextualize the strategy

[zihadhasan01827]

The first point to contextualize the strategy, and that can be replicated in any business, is the use of data and research that support an idea .

In the case of the book, the research process consisted of analyzing the trajectory of several companies and the 150 moves they made in search of better results. More than 30 industries and segments were used as references over more than 100 years (1880 to 2000).

Research and the use of reliable data are also essential measures to identify markets and opportunities that are not being exploited.

In recent years, for example, many companies have hired freelance professionals to perform tasks that were previously done by full-time workers.

This movement has increased competition in the freelance services sector, which is why surveys such as Mercado Freelance LATAM , which we conducted a while ago, can help managers make more assertive decisions when outsourcing.

This can indicate a challenge and also an opportunity for companies to direct their efforts towards improving performance when executing assigned tasks, for example.

2. Union of differentiation and low-cost strategies
The Blue Ocean strategy also seeks to demystify the idea tha switzerland mobile database t a company that positions itself to offer low-cost products cannot include differentials to attract more sales .

The idea is to create new differentials for the product or service, the so-called innovative values.

This reduces the energy and resource investment in competing with similar features offered by other companies.

To identify innovative values ​​we must observe the decision-making process of buyers and understand what their purchasing criteria are.

In turn, by considering changes that would please the public, the production process is optimized, allowing costs to remain low.