What is the importance of visual content in Marketing?

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Have you counted how many social networks have included some new visual-related functionality in recent years?

Facebook and Instagram have invested in live videos and Stories, as has Google and the development of its image search tool. Twitter is also part of the movement and announced improvements to the video experience for its users.

In addition, we support the investment of large latvia mobile database information vehicles in the creation of videos to complement their journalism products, as is the case of The New York Times .

Similarly, many other companies have invested in this trend. In fact, a study shows that 74% of marketing professionals already use it on their social networks .

And the answer is incredible: posts with images gain approximately 2.3 times more engagement on Facebook and Twitter and receive 150% more tweets.

At this point a question arises: why are visual materials so effective?

The first reason is that much of human communication is non-verbal, but visual. Gestures, expressions, postures and drawings are all natural forms of human communication. And they historically precede textual language.

Also, because visual content is universal, it can be understood by a large number of people from different backgrounds and cultural backgrounds.