Data-driven Marketing: the methodology to increasingly boost a brand in the 21st century

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Digital Marketing has become one of the most strategic areas within companies.

As they are responsible for profiling Buyer Personas and creating content to win them over, Marketing professionals can have trouble separating reality from their own perception and experience.

And in a scenario where, according to this IBM report , 80% of marketers make decisions based on traditional methods such as their instinct, a new methodology emerges that has more accurate and grounded results: we are talking about Data Driven Marketing .

What is Data Driven Marketing and why is it an norway mobile database essential strategy for any company? Read on to find out!

What is Data Driven Marketing?
To get straight to the point, Data Driven Marketing is the set of decisions and strategies created after analyzing Big Data from consumers. This data can be taken from first-party sources (own customers) and third-party sources (market and industry reports).

In other words, Data Driven Marketing is a strategy that organizes, processes and uses the massive amount of information you have about your customers (current and potential) to obtain valuable insights about them.

Therefore, its objective is to understand even the smallest detail of consumer behavior in order to design more precise and results-oriented Digital Marketing actions.