So why is a good relationship with customers better than obsessing over closing sales?

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Now that you know the importance of investing in customer relationships, let's see why it is even more important than closing sales.

Higher probability of future sales
Building a good relationship is sustainable, which leads to future business benefits, such as a greater likelihood of new sales .

On the other hand, if you focus directly on closing the sale, without first educating, captivating and motivating the user, you may manage to generate a purchase through persuasion and insistence, but it could be the last one that person would make with you.

And if you do not consolidate the relationship and engagement by offering a pleasant shopping experience , your company will be seen as one more of the crowd , which simply provides products or services and, consequently, can be replaced by another alternative at any time.

Fewer objections when closing sales
As we mentioned before, investing in customer relationships does not mean giving up on closing sales, but rather better preparing for it .

When this factor is taken into account, there oman mobile database are far fewer objections when making a formal commercial proposal and the acceptance rate is much higher.

Generating customer value
Following this philosophy means educating, helping and supporting the consumer. On the other hand, if the sole focus is closing sales, they will be just another number that will not maintain a long-term relationship with your business.

To generate this differentiated value, it is advisable to combine the close contact that you can establish with the client in various communication channels with the analysis of data about their interactions and the engagement they have with your company, in systems such as CRM .

In the end, if you have an app and your users spend many days without logging into the platform to follow what you are providing, it is a clear sign that they are feeling some pain that you are not healing for them.