PPC advertising on social networks

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Paid social media ads, on the other hand, are a way to reach your brand to users on a specific social network. As Facebook constantly changes its algorithms, it is becoming increasingly difficult to reach potential customers with just published content. However, thanks to paid PPC ads, you can push your content to the forefront. Facebook ads are not targeted by keywords like on Google, but by the interests, age, location, and other demographics of the audience. You can segment your audience based on specific behaviors and interests , about which Facebook collects a lot of information from its billions of active users. For example, you can target your ads to divorced women aged 30-40, living in Brno, and watching The Pink Garden.

PPC advertising on both Google and Facebook has considerable reach
PPC advertising on Google allows you to show ads on indonesia phone number data YouTube, the Google Display Network, and even Google Maps in addition to search results. Facebook, on the other hand, can reach millions of Instagram users, send your ads through Messenger, or place them in the news feed. The option that makes the most sense for you will depend on where your customers spend the most time online.

Audience

Audience size
Google and Facebook are visited by a huge number of people every day. However, people on Facebook behave a little differently and have different motivations than on Google . On Google, people are actively searching for your product. They have a problem and are hoping to solve it. Facebook users, on the other hand, are not actively searching for your product, and may not even know about it. The goal of PPC advertising is to draw attention to the fact that there is a solution to a problem that may be bothering them. So when considering audience size, think about your product. Is it something that people will search for on Google, or rather on Facebook? The important thing is where your target group is more active.