1. Define your goals

[zihadhasan011]

Any marketing strategy starts with defining objectives. For demand generation, you need to focus on the company's business objectives.

For example, if the Sales team needs to sell X amount of licenses of a software by the end of the quarter, you need to identify how many leads the Marketing team needs to generate to fill the sales funnel.

The idea is to determine the approximate number of people you need to impact with your demand generation strategy. A good idea is to implement a Sales Enablement system to coordinate the actions and objectives of the Marketing and Sales teams.


2. Build your brand identity
Now, considering that marketing campaigns focused poland mobile database on brand building are 4 times more likely to increase revenue and profits, you need to work on improving your product recognition and positioning yourself as an authority in your industry.

To do this, branding actions are crucial to define your brand identity. Think about the following:

What values ​​does your brand represent?
How do you differentiate yourself from the competition?
What is your purpose?
How can you communicate it at all stages of the Customer Journey?
These questions, while simple, are powerful in creating a consistent brand and conveying a message that resonates with your audience.

branding