Therefore, they have a strong influence on

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Generation y has become a reference for young people and an inspiration for old people. consumption. Think with google conducted another very interesting study and proposed a division of this group: old millennials and young millennials. This division occurs in any generation, but in generation y it is even more pronounced due to two milestones: the emergence of smartphones and a culture of mobility () and the collapse of financial institutions that led to the global recession ().

This study shows that older millennials are those who spent their philippines whatsapp data childhoods but still live part of their lives without the internet. However, by the time smartphones and social networks emerged, they were already adults. As characteristics, they tend to be more optimistic, collaborative, and flexible. However, they have experienced a world of recession and therefore tend to be more realistic, questioning and financially aware.

Source: think with google generation z while millennials have gotten a lot of attention in recent years, it’s generation z (or just genz) that’s currently driving more marketing research. You may not have noticed, but generation y is getting older, and marketing needs to better understand the young people entering the market and determine how brands should behave.