How does Inbound Marketing work?

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Inbound works on 4 distinct fronts, which we can call Inbound Marketing stages. They are: attracting potential customers, collecting data, making contact with this audience and then converting them into customers (and building loyalty).

New marketing is capable of guiding the consumer through these four stages, also called the “purchasing journey”, providing quality content, information, answering questions and providing what is needed to close a purchase.

At the same time, Inbound can be applied to a wide range of business segments, enabling companies to predict certain results throughout projects. This is because the brazil telegram data new marketing allows for the creation of more scalable and efficient sales processes as a whole, even helping during the decision-making process.

Once the company starts to make decisions based on data and concrete information (and not on guesswork), and uses these tools to predict the next steps, it is possible to say that Inbound provides greater chances of consolidation and success for a business.

As 4 etapas do Inbound Marketing
Knowing the 4 steps mentioned above is essential to work on each one and ensure the success of the purchasing journey within a business. Follow along below.

Attract
The first of the four steps involves attracting qualified traffic to the brand's website. A company needs to attract visitors who fit its target audience so that the conversion process can occur as smoothly as possible.

To attract consumers who can actually become customers, Inbound uses Content Marketing, which produces relevant and truly useful materials for the persona, acting as a guide to the next stage.

It is through content (blog posts, rich materials, videos, posts on social media, among others) and SEO strategies that a business can attract the attention of its target audience.

Converter
After attracting qualified traffic, the conversion stage arrives, which aims to transform the visitor into a lead, that is, to establish contact with the potential customer. This occurs with the help of Content Marketing, which, by providing relevant materials, requires the consumer to provide valuable data, such as email or telephone number.