How to choose a good contextual advertising agency?

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When choosing a contextual advertising contractor, it is important to remember that you are not limited to just an agency. You have several other options.
The most obvious is to hire a full-time contextual specialist. They are always at arm's length or one message away, they only deal with your tasks and are immersed in business processes, they will not disappear or stop responding to messages at the most crucial moments. If you have an urgent task, the employee can immediately start working on it and even work overtime.

However, having a specialist on staff has several disadvantages:

- If you have small advertising expenses, up to 50-70 thousand rubles, then, taking into account insurance premiums, an employee can cost the same as a monthly advertising budget.
- Weak motivation for training and development. A person on a staff salary usually works alone, he has no colleagues with whom he could discuss problems and questions. It is difficult to develop in such an environment, since there is no community, and not everyone is capable of learning alone.
Hiring a specialist on staff is only useful for companies that spend over 100,000 rubles on advertising every month and have an advanced employee motivation system.
The second option is freelancers. Beginners in context tunisia mobile database or experienced fighters, they are able to set up your advertising on average cheaper than the market by 30%, but for the quality of this setting you can only rely on luck. Freelancers have a number of undeniable advantages:
Low cost. Freelancers do not need to pay salaries to employees or rent an office.
Mobility. A freelancer does not have a strictly regulated working day, and he can do urgent work overnight.
High competition forces you to constantly improve your skills and stay up to date with all the latest developments.

The life of a good freelancer, unfortunately, looks something like this
Cons:

- Lack of control. He can promise to set up Yandex.Direct by Monday, fail to do so, disappear for 3 days, and then suddenly show up and say that his dog is sick and needed urgent treatment. And you can't do anything about it.
- Level of professionalism. Freelancers usually work with small individual entrepreneurs and you shouldn't expect them to be able to maneuver large budgets.
- Security. Situations can be different and in case of a conflict, a freelancer can change your access.
- Usually a low level of accounting.