This may seem obvious, right? But it is this

[basedataseo]

A search for “yoga for beginners”, for example, brings with it the user’s intention to find classes, tips and postures for those who want to start practicing yoga. These are not advanced tips or muay thai classes — that's not what the user is looking for. understanding of what is behind the search terms that allows you to plan the production of content that meets the persona’s needs.

This understanding applies not only to google, but also to vietnam whatsapp data youtube, social networks and other digital marketing channels that have a search system. In all of them, what the person types in the search bar is not just a keyword, but an intention to find answers to their questions and needs. Search engines are used to resolve doubts, whether about the prices of a product or the best restaurant nearby.

So, each search brings with it the objective of finding some answer. In general, these intentions can be divided into three main types. Navigational the user already knows where they want to go, but uses the search engine as a shortcut to get there. This happens, for example, when he types the name of a brand to reach its website.