The term Marketplace comes from the combination of two English words: "market" and "place." It's an e-commerce platform where different companies and entrepreneurs offer their products and services .
The concept was born in 2012, with the rise of large digital women database commerce companies such as Mercado Libre, Amazon, and Google Shopping, among others.
In a marketplace, consumers browse by category and compare quality, price, offers, and conditions. These sites act as intermediaries and facilitate the work of sellers, ensuring security in monetary transactions.
The platforms are accessible, effective, fast, and affordable for both sellers and customers; they offer many advantages, allowing products to be offered in a vast virtual showcase.
How do Marketplaces work?
A marketplace can work with multiple categories or be targeted at a specific segment , such as electronics, clothing, or literature.
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