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These Findings Come From The Th Annual Content Marketing Survey Of , Marketers Around The Globe Conducted Bb Content Marketing Benchmarks, Budgets, And Trends). This Article Focuses On Answers From The Enterprise Respondents. Table Of Contents Ai Use Overall Success And Top Performers Team Structure Content Marketing Challenges Use Of Content Types, Distribution Channels, And Paid Channels Social Media Use Content Management And Operations Measurement And Goals Budgets And Spending Methodology Ai Use: Enterprise Marketers Lag In Adoption Only % Of Enterprise Marketers Surveyed Use Generative Ai Tools, Percentage Points Less Than The Use By Bb Marketers As A Whole.

Why Are Fewer Enterprise Marketers Adopting Generative cayman islands phone number resource Ai? Here’s One Reason: More Than A Quarter (%) Say They’re Under Corporate Mandates Not To Use Generative Ai. Only % Of All Bb Marketers Say They Have A Mandate Not To Use (More On That Below.) Other Reasons Include Accuracy Concerns (%), Lack Of Understanding (%), Lack Of Training (%), And Copyright Concerns (%).



Fourteen Percent Are Unsure, And % Say They Have Other Reasons. Reasons Why Enterprise Marketers Don't Use Generative Ai Tools. Click To Enlarge What Are Those Who Use Generative Ai Tools Doing With Them? More Use The Tools To Brainstorm New Topics (%) And Research Headlines And Keywords (%) Than Use Them To Write Drafts (%).