A company's processes demand a lot of data and information, so marketing and sales tools are important allies for success.
Do you know what the best tools for marketing and sales are? Using these available resources is important, as they facilitate the automation of tasks, organization of routines, measurement of data and planning of actions.
Companies that still process information manually are falling behind their competitors. That’s why we’ve put together a list of the 10 most useful resources for sales and marketing professionals.
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10 tools for marketing and sales
Content Map
Before you go out and buy a series of tools, it is important whatsapp data to understand what they are for and whether they are suitable for your business. There are resources designed for large companies and others that are designed with small entrepreneurs in mind. With this in mind, we have selected the best options on the market. Check them out.
1. SWOT Analysis
SWOT analysis is not a tool in itself. It is a strategic model that needs to be implemented in the marketing plan before creating any action. This planning is also known as the SWOT matrix and helps to identify the company's strengths, opportunities, weaknesses and threats.
Strengths refer to the company's internal potential, such as product quality and personalized service.
Opportunities are related to external factors, but which can be taken advantage of by the brand, such as new market demand for a product in its segment.
Weaknesses are internal weaknesses that the company must improve, such as product prices or late deliveries.
Threats are external factors that can harm your brand, such as competition or the growth of a new niche that you cannot yet serve.
2. Benchmarking
Along with SWOT analysis, there is also Benchmarking. This model helps to gain insights into competitors. In this case, professionals must systematically research their competitors in search of flaws. This way, based on the weaknesses of competing brands, you create opportunities for your company and offer consumers exactly what they need but have not yet found.
3. Project management applications
Project management tools are important for organizing not only marketing and sales teams, but also for integrating the entire company. There are currently several platforms, some free and others paid, that streamline the flow of tasks and provide a clear dashboard of each user's responsibilities. The most widely used and recommended are Trello , Runrun.it , iClips , Asana , Basecamp and Evernote .
4. Keyword Planner
Moving on to the practical side of things, the marketing team needs to use resources that help create content and ads. In this case, it is necessary to use a keyword planner to check the search volume for a term and find good options.
You can use Google Ads' own planner , which is free. It provides volume and competition data and suggests terms. SEMRush is very complete, but it is a paid option. It allows you to map options, track the performance of paid media and check competitors' searches.
5. Website and blog management
To position your brand professionally, you need to invest in a good website and blog. After all, they are also part of the digital marketing strategy and need to be optimized to bring good results. HostGator , Hostinger and GoDaddy are widely used for website creation and hosting. For blog creation, the best option is WordPress .
This tool is quite flexible and offers several free plugins, such as Yoast SEO , which optimizes search engines so that your content is found in search engines. Google Optimize is a website improvement tool that suggests changes and customizations to make your website convert even better.
6. Design tools
You probably have a professional on your team who is responsible for the company's graphic design. In the case of designers, they usually use professional software, such as the Adobe package that provides Photoshop, Lightroom, Illustrator, InDesign, Premiere, among other software, each of which is specific to a type of service.
However, for those who are not professional designers or who need to create simpler pieces, Canva has stood out as an excellent option. The tool has a free version, but its paid version is well worth it. Canva provides a series of ready-made templates that can be customized according to the user's needs.
7. Boosting software
Boosting tools make ads more dynamic. For example, you can create Facebook and Instagram campaigns directly in the brand's ad manager and Google ad campaigns in Google Ads . However, you can use AdEspresso , which allows you to perform A/B tests, integrations, and other personalized optimizations for ads. In the case of LinkedIn, the Sales Navigator tool allows you to create segmentation strategies and approach prospects on the network.
8. Marketing automation systems
Marketing automation systems help professionals organize and plan their actions. Typically, these resources enable the creation of lists and email blasts, nurturing flows, A/B testing, creation of landing pages, forms and report analysis. The most widely used are MailChimp , RD Station and Leadlovers.
9. CRM
Complementing marketing automation, customer management (CRM) tools are important, especially for the sales team. It is through this system that professionals can organize leads, nurture them and encourage them to a new stage in the funnel. There are several options on the market, such as Salesforce , Zoho , HubSpot and Pipedrive.
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