What Not to Do in Cold Emails

[armdrejoan]

One of the mistakes I frequently see people making when they undertake Permission Marketing is to communicate the same concepts, in the same way, to all of their contacts, from active customers to cold prospects.

Profiled content with the right tone of voice women database for each reader
That is: You can't talk to everyone the same way!

The first step of a good Permission Marketing is to keep track of the “confidence” with the user. How? For example, dividing the database into degrees of warmth : active customers, lukewarm and cold prospects, inactive customers.

Let's move on to a practical example! Let's suppose, for our case study, that we want to address a certain segment of restaurants and that we have therefore purchased the qualified database of high-end restaurants . Where do we start?

To warm up our cold prospects, we start with a broad and educational approach by sending articles that deal with topics close to our target.

Each article must start from a problem (or need) shared by our target: we know how our product or service will “improve life”, so we always offer the solution: those who read us must have the clear perception of being understood by us.

Each article will talk about a problem, need, desire or interest with the relative solution, whoever reads you must have the clear perception that you know him well and that you know how to "improve his life".