Professional search engine marketers should know how to manage backlinks because a well-designed SEO backlink management strategy helps keep link profiles clean and build a website's authority.
By acquiring top-notch backlinks from authoritative and reputable domains with high organic traffic, you can build a natural and healthy backlink profile that improves search engine rankings and accelerates content visibility.
Backlink profile
Similarly, poor backlink management leads to the accumulation of low-quality and spam backlinks gambling database in your domain's link profile, which can lead to a potential loss of organic traffic and website reputation.
“Just because there are links on a page doesn’t necessarily mean it’s good.”
- John Mueller, Search Advocate at Google
Therefore, proper backlink management is crucial to eliminate low-quality backlinks, avoid Google penalties, and maintain a high-quality link portfolio.
What is Backlink Management: Tips, Tools, and Tactics for SEOs
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