It doesn’t work.
Prospects don’t answer cold calls anymore.
Social media and email have replaced the telephone.
Cold calling is old-school.
But this is not true. Those who disparage cold calling are totally missing the point.
In terms of sales engagement, cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect.
Cold calling today is direct, targeted and above all it’s a communication skill.
The New Rules For Cold Calling Rules in the 21st Century
In today’s business environment, however, it is imperative to understand advertising database the rules, what has changed, what works today and what will simply waste your time.
Before starting a cold calling campaign create a profile of the ideal prospects you are trying to reach.
Describe this ideal customer in specific detail. Use criteria like:
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