What is the difference between newsletter and DEM?

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When talking about Email Marketing, these two terms crypto currency database are often used casually as synonyms; however, when you want to make the most of the powerful tool of Email Marketing, it is worth taking a step back and starting from the basics.

In this article and the following ones we will analyze what are the different purposes, tools, sending methods for a newsletter and for a dem. What are the different needs in terms of communication style and design? How is it possible to identify from time to time the best means to reach your target effectively based on the specific communication and marketing needs?

What are we talking about when we talk about Email Marketing?
Email Marketing is a complex and powerful tool, where many components work together to achieve a pre-established objective: promote a product, invite to an event, develop the brand, inform and entertain recipients.

This mix implies the presence of a profiled and targeted list of people potentially interested in listening to what we have to say and a message to send.

It is at this point that newsletters and DEM (acronym for Direct Email Marketing) offer two different paths to best achieve your goal.