Preference for digital brands among Generation Z

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Right now, the shopping experience is omniphygital , meaning Colombian users' decision-making will be integrated into the omnichannel, physical, and digital environment. With this, companies must redefine the way their brands and spaces connect, while local brands will struggle to define the value of digital elements in products, providing a contactless experience, regardless of the touchpoint or channel.


Salesforce , the all-in-one platform for whatsapp number list to manage sales, customer service, marketing, and business operations, estimates that by 2025, 80 % of buyers will expect a seamless omnichannel experience across all platforms.

Searches for personalized experiences
We all like to feel important and known, which is why hyper-personalization is non-negotiable in 2025. Colombia has demonstrated that it wants personalized experiences , as consumers recognize that personalized service demonstrates care, that brands know who they are and are genuinely interested in them.

Gartner , an information technology research and consulting firm, says that AI will impact 95% of consumer interactions this year, especially in improving personalization and customer service.