Create compelling offers at every stage

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People at different stages of the buying journey want different things. Someone who is just curious about what’s available probably won’t respond to an offer of a free sample, but someone further down the funnel might. Make sure you offer something for each stage of the buying journey and have clear CTAs in all your materials.

Integrate social media
Social media is an ideal platform for starting chinese thailand data conversations and engaging with prospects at all stages. While many marketers tend to think of it primarily as a means of targeting top-of-funnel leads, by strategically using proven offers and other valuable content, you can also go after prospects who are closer to making a purchase.

Clean up your landing pages
Users want information presented to them in a clear and understandable way. No one wants to read “War and Peace” to find a new mobile phone supplier.

So, place important information at the top and clearly indicate where visitors can enter their information to contact you or get content.

Remarketing, remarketing, remarketing
Almost no one makes a purchase on the first contact, especially in B2B sales, which is why remarketing is an important weapon in your arsenal.