The Yellow Pages are no longer relevant – almost 80% of users use market leader Google to find local shopping options or service providers. The following strategies can give your business a significant ranking boost:
Create a company profile
An attractive, complete and up-to-date company profile on Google is the car owner data first step towards greater visibility and creates a solid foundation on which you can build with further SEO strategies .
It is worth creating a separate profile for each location to appear in local searches.
A meaningful company profile scores with expressive photos and information such as company name, address and contact options.
operate the Citation Building
Citation building is a key factor for local rankings and describes the mention of the company on various websites such as firmenabc.at or branchenverzeichnis.at.
A broad listing on various sites with a link to the company's homepage significantly increases attention and signals one 's own dominance within the industry.
Citation building 5 star rating
Maintain reviews
The first thing you usually look at after viewing the search results is the yellow stars - the more, the better!
Many consumers inform themselves about the reviews in advance and naturally prefer those stores that score with positive reviews .
Since you can even filter your search by star ratings , it is extremely important to keep a close eye on your reviews and respond to them accordingly .
Customers are welcome to leave authentic feedback on Google!
Create landing pages
A landing page is a standalone page on a company website that uses a linear design and a clear call to action to actively encourage users to buy and provide comprehensive information about the product .
Potential and interested customers land on the landing page via links in blogs, newsletters or advertisements.
Reaching non-Google users
Even though the majority rely on Google, around 20% of consumers use other channels to obtain information.
It is therefore definitely beneficial to expand your online presence on other relevant channels and to present your company in a meaningful way.
It's important that the information is always kept up -to-date and consistent . Automated listings management can help with this.
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