Recently, I took the train to Berlin for a marketing conference. A fellow passenger quickly joined me, and as always, you quickly strike up a conversation with your neighbor. We got onto the topic of social media and lead generation with LinkedIn, which my counterpart, the managing director of a medium-sized company, was very interested in. We connected directly on LinkedIn, and that was the first contact. I recommended a blog post on the topic, and he immediately downloaded our e-book. A few days later, he contacted me, and we arranged a meeting...
How easy it is to generate such a lead when you're open, interested, and communicative! You should behave the same way in the virtual space. If you want to generate more leads through LinkedIn, you should also actively india car owner data engage with your contacts and contacts recommended to you. Read how you can do this and how easy lead generation with LinkedIn can be in this blog post.
6 tips for lead generation with LinkedIn:
1. Improve your personal profile
First of all, focus on your own profile, because LinkedIn is a professional network, and therefore you should present yourself as professionally there as you do in your job.
Design the profile header like a landing page – include a clear message or call to action in your banner image.
Detailed profile description with relevant keywords – This makes you easier to find via the search function.
Actively use recommendations and top knowledge – this strengthens your visibility.
Optimize your visibility settings – As of 2024, LinkedIn Premium is no longer required to appear in search results.
2. Fill out the company profile in detail
Just like your personal profile, your company profile must also be well maintained.
Company pages have lower organic reach than personal profiles, so employees should actively share content.
Ensure consistent branding – employee profiles should be linked to the company profile.
Use LinkedIn Events – Events and webinars directly via LinkedIn increase reach and promote exchange.
LinkedIn profile for biotech companies
3. Show interest and be interesting
Once your profile and company profile are optimized, you should actively participate in the feed.
1. The LinkedIn algorithm favors content that sparks discussion, so ask questions or invite comments.
Join groups or start your own. This will strengthen your network.
Link relevant people with the @ function (max. 5 per post) to get more visibility.
4. Offer relevant content
If you run a company blog or offer e-books or white papers for download, you should also share this content on LinkedIn.
LinkedIn prefers carousel posts and native PDFs. Upload documents directly instead of just sharing external links.
Rely on LinkedIn newsletters. They are one of the most effective lead generation methods in 2025.
Focus on valuable content instead of advertising. Share expert knowledge instead of promoting products.
Make sure you post at the right time. You'll achieve the highest reach in the morning or shortly after lunch.
Practical tip 1: When linking to a blog post from your website, pay attention to the photo's size. The format may differ from a direct upload, resulting in important image content being cut off. Therefore, it's best to position important information within the image away from the edge. Consider placing a large teaser over the image so that the image and text content can be linked at a glance in the feed.
- Board index
- All times are UTC
- Delete cookies
- Contact us