Why YouTube and DTC eCommerce Pair Well

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Do you have an audience that is looking for a solution? Or do you have people scrolling through Shorts , similar to endless scrolling on social media ? Unlike Facebook, YouTube ads are intrusive. They appear at the beginning, middle, or near the end of a video. This demands attention even when viewers would rather be doing something else.

Both platforms can be observed on a retention graph. Like india car owner data Facebook, YouTube also offers a graph that shows the number of viewers who stayed with the video until the end. This graph will allow you to easily adjust your creativity.

How to make people stay with your video ad until the end? Make your content more interesting. Viewers are attracted to compelling stories , which can be put into your ad in a variety of forms. You can succeed with music videos, repair instructions, tips, etc. If you prepare entertaining videos, people will watch them until the end, even if they are several minutes long. After all, that's what they came to YouTube for.

Another good approach is to start building on short, punchy content . Take your winning Facebook ads. Chop them up if they’re longer than 60 seconds. And fill your feed with some organic short films.

They can be used to trigger advertising (see below for how to set this up). Any content that performs well organically will most likely perform well on an advertising platform – and vice versa.