With the advancement of technology, having an online business as a source of profit has become an "easy" task when compared to a physical store model, especially in terms of costs such as rent, shelves, inventory, employees, among others. But this does not mean that entrepreneurship in e-commerce is guaranteed to make a profit. With more than 565,300 e-commerce websites in 2022 alone, according to the Brazilian Association of Electronic Commerce (Abcomm), adopting different strategies will put you ahead of many of them.
With that in mind, we will describe here which are the best sales channels and why you should join them to increase your online store’s sales.
Email, SMS, push or WhatsApp: which is best for generating sales in online stores?
Email marketing is one of the main strategies gambling data austria for communicating with your customers . Even if you don't use it for sales, maintaining frequent contact through this means ensures greater loyalty and the guarantee that you will always be remembered by those people who are repeat customers, have made a single purchase or are in the process of making a decision regarding the products you offer.
Online stores that adopt frequent email marketing increase their sales by 20% . This data comes from Enviou, an e-commerce marketing tool that offers ready-made templates to facilitate communication with customers and increase e-commerce revenue.
SMS is a type of communication that many consider outdated, since today we have WhatsApp. However, it is a good way to attract attention, especially if your audience is in an age group that uses WhatsApp a lot as a messaging channel.
SMS becomes a differentiator with specific attention, because when received, the message does not go unnoticed in the intense flow of messages. The best thing is that you can insert direct links to your store or even to a specific product along with the main information, be it a promotion, restock or news.
Another way to attract attention is to send a notification known as push, which sends content to the user who visited your website and agreed to receive these messages that are personalized, such as new blog content, notice about a new product, new discount coupons, among others.
WhatsApp has become a popular choice among Brazilians. We are the third country that uses this real-time messaging app the most, behind only Indonesia and India. So why should your online store be left out?
Using WhatsApp for online stores has several functions, from continuing a service that started on the website's chatbot to sending reminders to pay bills or even as a way to recover abandoned carts . Did you know that more than 40% of consumers abandon products in their carts and leave the online store without making the purchase? WhatsApp is a great way to recapture this customer and remind them to close that sale that will make a difference in cash flow at the end of the month.
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