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Guide to Creating a Travel Brochure
Here’s how to get started and motivate readers to book travel packages with your company:
Part 1: Gather all the details for your travel brochure.
Before you get started, take some time out of your busy schedule to jot down a few things:
The place you choose
Invest time in research and development to understand the key highlights of the location.
Get help from Google Maps to find nearby amenities
Find reviews by asking people who live nearby or browsing internet sites to find the same thing.
Decide on your target audience by selecting a demographic. In case you are looking for ideas, seniors tend to prefer a vacation home with a restaurant and bathroom, while young people prefer a non-residential place. On the other hand, a fully furnished kid-friendly hotel with amenities like Wi-Fi and cable TV works wonders!
Set a standard price for your travel package based on each amenity and feature along with the price.
Create a travel brochure
Part 2: Write down the content for your travel brochure.
A persuasive content with a catchy title is the perfect way to grab attention, so follow the steps to create a basic outline.
1. Start with an argument that states why the attraction is worth your investment, and review the amendments.
2. Play with different font sizes and styles to create the perfect design that’s legible from a distance.
3. Make sure the font style is consistent throughout the text, but separate headings from subheadings by adjusting the font size. The idea is to maintain a good flow that doesn’t bog down the reader.
4. Include a fantasy adjective such as 'amazing', 'exciting' etc. to attract attention and include the position after the adjective.
5. In addition to bold and underline, users must end their name with an exclamation mark to sell.
6. Make your starting line stand out and include a list of hotspots.
7. Since the brochure is not entirely text based but also mint database has images, divide the content into 6-8 sections and intimate customers in 3-4 lines about four different aspects: landscape, restaurant, shop and hotel.
8. Highlight special features such as accessible facilities, free breakfast, and other standout features.
9. Edit customer testimonials by keeping them in quotes, indenting them, and sharing the most sensitive but valuable information.
10. Include all the prices listed below.
Use a short message like “Big discounts for phone shoppers” and conclude it in 3-4 sentences. The slogan should be clear about the offer and the discount. Make sure you include the same in your flyer.
11. Attract readers to visit your website or contact you via phone call/email. Ideally, include the address at the back of the brochure or after the pricing section.
Part 3: Complete your travel brochure to wow your readers
Since marketing brochures are the perfect balance of images and writing, it’s time to start working on your images right after you’ve written down your outline. Here’s how you can proceed:
1. Narrow it down to interesting, colorful, and high-resolution images.
2. Skip the stock photos that look a bit fake and replace them with realistic images to show happy moments.
3. Choose your color scheme wisely, opting for bright colors for the kids’ destinations and pastel tones to convey a relaxed, antique feel to the historic locations, as shown in the following images below.
4. Take more time to design it by outlining the template with thin lines of a shade slightly lighter/lighter than the underlying color.
5. Use 3-4 asterisks/bullet symbols to define key features, but keep them in the way shown in the image below.
6. Make sure that the images and key points stated in the brochure are consistent.
7. Finally, contact a professional printing company to produce a copy of your brochure on high-quality, thick laminated paper.
8. Proofread the content and check the design/layout to confirm.
Conclusion
The step-by-step procedures involved may seem complicated, but the end result is rewarding. Follow them to start from a blank page or a ready-made one. Travel Brochure Templates – After creation, upgrade your brochure with the top-tier Travel Brochure Maker – Flip PDF Plus Pro – the latter promises media-rich brochures, scoring visually stunning results to provide users with an engaging experience through a flip-page style digital travel brochure. The stunning view of the tourist attractions presented in the digital travel brochure will attract more tourists. Try Flip PDF Plus Pro for free to unleash your creativity.
