The fact that there are no specific urls for individual sections means that in order to find a previously viewed article or product again, the user must scroll through a sea of information again .
In addition, an indefinite interaction with a website can overwhelm the visitor, since the lack of a clear reference point can generate a feeling of overwhelm or even information fatigue .
The ability of search engine robots to index the content of the page can decrease, negatively impacting the seo of the website.
Too much content will affect the performance of your website
on a content-heavy website , infinite scrolling can affect page loading speed . This deteriorates the user experience , which may result in delays or even page crashes , especially on less powerful devices such as some types of ipads.
Loading additional content constantly can reduce page performance, contrary to the smooth navigation that the user expects.
In addition, the possibility of marking a position to paraguay mobile phone number return to that same point later is lost when closing the browser or changing pages, since there is no option to resume from that specific mark , generating frustration in the user who must scroll again from the beginning.
Don't turn your website into a maze
infinite scrolling can lead to a high bounce rate if users are challenged to find content of interest.
The constant addition of new elements can make it difficult to reach the end of the page , leading to users abandoning the website .
On the other hand, pagination offers more direct and organized access to well-defined information, which could help reduce frustration and, therefore, the bounce rate.
When it is not possible to remember where a piece of content of interest was located, the browsing experience can be compromised, increasing the chances that the user will leave the website in search of better structured information .
