keyword fluctuation best practices

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There are several reasons keywords might fluctuate negatively, including:

Google search algorithm changes: Google periodically changes its search algorithm to serve its audience better. While focusing on a hot search engine optimization trend might have served you well at one point, that can all change following one algorithm shift.

Search penalization: Google penalizes websites that break its rules and use black hat SEO tactics. For instance, creating fake backlinks from mannequin sites is an example of something Google would penalize you for.

Competitor actions: Your competitors do the same SEO work, and their efforts can unseat you. If one of your competitors makes a strong SEO push, it could move you down the SERP as they take your place.

Now that you understand keyword fluctuation and the factors that rcs database influence it, let’s discuss eight best practices. These tactics can help you accurately and effectively monitor and interpret this movement.

#1. Choosing the right keywords to monitor
One of the first things to remember is that you can’t target every keyword associated with your industry.

Instead, focus on an elite selection of relevant search terms that meet two critical criteria:

High monthly search volume

Low competition (low keyword difficulty)

Sure, you could target some of the biggest and most searched-for terms on the Web, but doing so puts you at an extreme disadvantage. If the term has high competition with big-name entities, it will be an uphill battle you might never win.