(Quickies) Why is rich content essential to increase my sales?

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A Hubspot survey showed that 70% of people who visit a website are not ready to make a purchase. This means that a large portion of the traffic that comes to a website is not used. Content marketing for sales tries to convert this visitor into a lead and lead them to make a decision by delivering relevant content to them.

Function of Content Marketing

Because it is a tool with the greatest power to reach the target audience, content marketing is the main way to engage this audience. It is responsible for generating leads and achieving conversions in the sales area. If you are still unsure about adopting digital marketing in your company, check out some characteristics that differentiate content marketing for sales from other strategies:

• Customer-facing content
With so many tools available on the market, it is no longer enough to simply place an ad on the radio, television or print media and hope it reaches the target audience. You need to modernize your sales strategy and keep potential customers close to your product until it is purchased.

The basis of this structure is what gambling data nigeria we call a persona , that is, an ideal customer for your product, with the potential to purchase it. Content marketing invests in rich content , provides relevant information about the company, its products and its area of ​​activity, and focuses on the customer's well-being in order to win over your audience and, more than that, encourage them to buy.

• Greater chance of attracting and selling

By offering relevant information, thecontent marketingfor sales, it shows your audience that you are an expert in the area in which you work, which conveys trust to customers. These people can become leads when they realize that the content is necessary for their lives and important for them to make decisions.

In addition to creating this need to receive the content that your website makes available, content marketing helps to improve the company's image. It also establishes a dialogue with the consumer and shows concern for their satisfaction. The format of this content can be very diverse, such as blog posts , videos , e-books and webinars .