Traffic campaign objective with your

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Once your audience, placements, and optimization settings are where you want them to be in the ad set level, head over to the ad level and select the “Phone Call” option under the Destination area. Here, you wil select the country code from the drop down and enter your phone number.

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Advantages of Website Traffic campaign click-to-call ads
If you are able to take on higher call volume, have more budget for driving calls, then test a Website prospecting audiences, too, if it makes sense for your business and the length of your conversion funnel. For example, if you own a restaurant and want people to call you to book a reservation when they see your ad, then use this. If you are a law firm, have someone call you for a free consultation.

On the flipside, if you decide to use upper funnel campaign objectives such as Reach, and you want to loop back in with them when it may be a more opportune time for them and they now have some familiarity with you, use a Website Traffic campaign with click-to-call ads to get them to call you when they are further down the funnel. For example, if you are a realtor, use this option in your retargeting campaigns to encourage your audience to reach out to you when it’s time for them to buy or sell a property.