In the business messaging world, there are always messaging restrictions to protect users from receiving unwanted messages. For that reason, be sure to choose a messaging channel that is not too stringent with its messaging rules.
To begin with, SMS caps messages at 160 characters. That figure looks a bit disappointing when compared to WhatsApp's 65,536 character limit.
That’s not all; using a single emoji can reduce the character limit of a list of new zealand whatsapp phone numbers standard SMS from 160 to 70. SMSes exceeding that limit will be broken down into separate messages with additional costs involved.
Unlike WhatsApp, SMS does not support images or any rich content. You’d have to use MMS for that purpose, which is more expensive. Depending on the SMS number in question, you’ll face different restrictions, meaning that there is no clear winner for businesses.
SMS notifications may also be subject to carrier filtering, which stops them from being forwarded to the recipient. It is often difficult to determine with certainty whether an SMS notification has been filtered or not.
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