Craft Clear and Engaging Messages

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SMS messages have a limit of 160 characters, so your communication must be concise yet compelling. Use a friendly tone that reflects your brand’s voice but remains professional. Key tips include:

Start with a strong call to action (e.g., “Get 20% off today!”).

Include personalized elements like the sweden consumer mobile number list recipient’s name or past purchase.

Provide a direct link if relevant (shortened URLs are recommended).

Include instructions for opting out.

Avoid slang or complex expressions that may confuse recipients.

5. Choose the Right SMS Platform
Select an SMS marketing platform that supports French language and complies with GDPR. The platform should offer features such as automation, scheduling, analytics, and segmentation. Platforms with local French support or servers can also help with deliverability and compliance.

6. Test and Optimize Your Campaign
Before launching widely, run a small test campaign to gauge response rates and identify any issues. Analyze metrics such as delivery rate, open rate, click-through rate, and opt-out rate. Use this data to refine your messages, timing, and segmentation.

7. Respect Frequency and Timing
Do not overwhelm your customers with too many messages. A good rule of thumb is to limit SMS sends to no more than one or two per week unless you have their clear permission for more frequent contact.

Also, respect local time zones and send messages during appropriate hours to avoid annoyance.