Segment Your Contact List for Precision Retargeting

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Generic retargeting is out. In 2025, personalization and relevance are key. Segment your contact list using filters like:

Behavioral: Cart abandoners, page views, downloads

Demographic: Age, location, job title

Engagement level: Highly engaged vs. dormant users

Purchase history: First-time buyers, loyal customers, high spenders

Lead source: Facebook ads, organic search, referrals

Example: Create a segment for “Users who viewed product A in the last 7 days but cameroon mobile phone number list didn’t purchase” and retarget them with a tailored offer.

3. Choose the Right Retargeting Channels
In 2025, effective retargeting is multi-channel. Use your contact lists across these platforms:

a. Email Retargeting
Send targeted email sequences to re-engage contacts. Examples:

Abandoned cart emails

“You viewed this” reminders

Product restock alerts

Personalized recommendations

b. SMS Retargeting
Use SMS for time-sensitive offers or reminders:

“Hi Jake! Still thinking about those running shoes? Grab them now with 10% off – today only!”