Optimize for Local Languages and Dialects

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In multicultural countries or regions, language and dialect can be a deciding factor in lead engagement. Even if the dominant language is the same, subtle dialectical differences or slang impact how your message is perceived.

Tips for linguistic optimization:
Employ native speakers or local content sales marketing directors, managers mailing leads creators for translations.

Test multiple versions of your messaging through A/B testing.

Localize not just language, but also imagery and cultural references to fit local tastes.

An email campaign targeting leads in Quebec, Canada, for example, should be in French and reflect Quebecois culture rather than generic Canadian English messaging.