Personalized email marketing to connect with your subscribers

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Email is perfect for small businesses because they can send what seems like a personal message, even though they're sending the same email to thousands of people at the same time. While standard personalization tactics like using the subscriber's name in the email are recommended, there are other ways to go even deeper with personalization. It's worth taking the extra time because the results are revealing. You can learn how to take personalization to the next level in this comprehensive guide, as it's packed with ideas you can add to your email campaigns today.

Personalized email marketing taiwan phone number library to connect with your subscribers Find out what works best with split testing It's hard to know whether a subject line or a CTA will work. Instead of guessing, why not test your two favorite versions to see which one works better? By setting up an A/B testing campaign, you can test subject lines, content, or sender name. MailerLite will send the two emails to a small sample of your subscriber list, and once you receive the results, you can send the winning email to the entire list knowing you're sending the best option.



Sounds good? We show you how to set it up and choose which variables are worth testing in the link below. Simple and effective A/B testing for email marketing Simple and effective A/B testing for email marketing Combine email with social media In addition to email marketing, most small businesses promote themselves through social media, as it is a great way to engage your audience on a daily basis, build communities, and provide customer support.