If SaaS companies can successfully integrate automated payments, it will help convert leads and collect payments for monthly subscriptions. Other benefits include time savings, improved cash flow, and improved customer service.
Another important factor for SaaS companies integrating automated payments is involuntary churn . If you look at the numbers from Hiroki Takeuchi , 30% of your overall churn rate is due to involuntary or passive churn.
Involuntary churn occurs when a subscription is unintentionally terminated. However, with automatic payments, you can avoid this and increase lead generation. Another great into fans by adopting a customer relationship strategy and connecting with them on an emotional level.
Microsoft has done this by partnering with artists and popular brands to create immersive america phone number list experiences for customers. This form of marketing is called “experiential marketing,” which combines culture with business.
Jeff Hansen , head of Microsoft's Brand Studio, says:
“Experiential marketing is extremely important because it is becoming increasingly difficult to attract customers through traditional marketing.”To convert potential customers through experiential marketing, companies need to understand the importance of word of mouth and how to communicate with different customers at different levels.
Through storytelling and experiential marketing, SaaS companies can turn customers into fans and add authenticity to their brands. Celebrity partnerships and endorsements provide a great opportunity to tell a story and showcase products in different ways.
SaaS marketing trend is to turn your customers
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