In-App Advertising (IAA) refers to the practice of displaying paid advertising within mobile applications. This strategy allows app owners to generate revenue by selling ad space to advertisers, who can then expose their products or services to a relevant and engaged audience.
According to Appsflyer , the IAA market is experiencing significant growth and is expected to reach $314.5 billion in 2023, with an annual growth rate of 10%. The reason for this growth can be attributed to the brazil whatsapp number data 5 million increasing time users spend on mobile devices, which is expected to reach 4 hours and 39 minutes per day by 2024 .
How does In-App Advertising (IAA) work?
The IAA ecosystem involves multiple parties working together to deliver ads to mobile app users through an automated online process. These key players include:
Advertiser: A company or brand seeking to promote its products or services.
App Publisher: A developer who develops and maintains mobile applications.
Supply-Side Platforms (SSPs) : Platforms that help publishers sell their advertising inventory.
Demand-side platforms (DSPs) : Platforms that allow advertisers to purchase ad space across multiple applications.
When a user opens an application, the following process typically occurs:
The application sends a request to the ad network or exchange.
The network uses algorithms to identify the most appropriate and highest-paying ads from multiple advertisers.
The selected advertisement is displayed to the user immediately.
