But how do you make them find you?
There are two ways: either you buy internet traffic by paying for online ads, or you don't. If you are one of those who prefer free, which is everyone, then this article is for you.
One free way is SEO.
What is SEO?
This term refers to the techniques you can use to improve your website's ranking among the results presented by search engines like Google. If you want to attract more free Internet traffic, this is an option to consider and leverage well.
When you look at SEO in detail, it can be complicated, but it's relatively easy to understand the basics and implement it on your site. In most cases, just applying the basics will be enough to stay ahead of the competition.
An easy recipe
Here's how to do it.
First, study your website and structure it so that each page deals with a unique topic.
This is useful because search engines aim to present readers with the information they are looking for, the first time, every time. To do this, they need to understand the content of your web pages.
Making it easier for search engines
By organizing each page of your website around a single theme, you will make it much easier for search engines to classify it and present it among relevant search results.
Next, choose keywords that will optimize each page. Think about the terms that people are most likely to use to find the information on the page.
Choosing keywords
Write down 5 to 10 keywords that are relevant to the page.
Go to the Google AdWords website . If you don't already have one, create a Google account. It's free.
On Google AdWords, open the Tools menu and select Keyword Planner .
Select Find new keyword and ad group ideas. A page appears where you can enter the keywords you wrote down, along with the address of the page you want to optimize and your product or service category.
Once you have entered the information, click the Get Ideas button .
Just below the Search Trends graph , you’ll see two tabs: Ad Group Ideas and Keyword Ideas . Click on the Keyword Ideas tab . A little tricky to get to, but this is the magic page.
Here you can enter your search terms (the keywords you wrote down) and see the average number of monthly searches for each of them. Now you know if people are actually searching for the keywords you thought of and how often. You should make sure that the keywords you will use to optimize your page are among the most searched for, while being closely related to the theme of your page.
Below the search terms, Google presents keyword suggestions and their own average monthly searches . Spot relevant keywords that have a high average monthly searches.
Now, come up with your final list of five relevant keywords with the highest average monthly searches. These are the ones you will use to optimize your webpage. This will probably be a combination of some of your own ideas and suggestions from Google.
Next, create your SEO framework. In this document, you’ll outline six important optimization elements for each web page, which you’ll refer to when preparing your content. Here’s what it looks like.
Reference structure
Page Name Element Details
Welcome Keywords SEO
Online Marketing
SEO Tips
Optimization
SEO Training
Page Title SEO Tips for Small Businesses
Page Description SEO for Small Business Websites. How to Easily Improve Your Website Ranking in Search Engine Results.
Headers
(H1, H2, etc.) Examples:
H1 = SEO for Small Business Websites
H2 = Online Marketing Tips
ALT tags for images SEO Structure, Free Optimization Tool
Keywords
Enter your list of five keywords for the page. Listing them overseas chinese in canada data here will make it easier to optimize other elements.
Page Title
Search engines check the page title, also called the title tag, to understand the content of the page. They also indicate it in search results, as shown in the following illustration:
Page Title
The page title should be unique, include the most important keyword, and be catchy enough to generate interest in 60 characters or less. It is also important to know that the first few words in the title carry more weight than the following ones for SEO, so try to use your keyword as the initial term in the title.
Page Description
Search engines display the page description below the title in the results, to help users choose the most relevant link to follow. Here's an example:
Page Description
The quality of the page description is important, because the information it contains will greatly influence the reader's choice to click on your link or on another site's. The description must also be unique and contain no more than 160 characters.
Headers
In website code, headings are defined by the tags <h1> to <h6>. These tags simply serve to define the size of the headings that will be presented to the reader. Of these six tags, H1 is the largest, and H6 is the smallest.
Headings aren't just a quick way to change the size and font of your text. They also tell search engines that the keywords in the headings are more important, so it's a good idea to include your keywords in them. Remember to only use one H1 header per page; it should be your main title and contain the most important keyword.
You can then sprinkle the main keyword and the others throughout your text. But don't overdo it; "keyword stuffing" can annoy readers and lower your pages' ranking in Google results.
ALT tag for images
The ALT tag is used to display descriptive text for an image that doesn't appear, in part because some people prefer to browse the web with images turned off. But image alt text is mostly used because search engines can't read the numbers or characters in images, much less understand the context of the image itself.
Your keywords may look great and catchy on an image, but the only way to get them recognized by search engines is to associate an ALT tag with the image. Therefore, creating alt texts that include your keywords is another effective SEO technique.
URL address structure
The URL is the address of the page. The words used in its syntax give search engines very strong indications about the content of the page. The URL should therefore contain the main keyword of the page. In addition, avoid composing URLs with strings of characters that do not make sense to the visitor. Use only lowercase letters and numbers, and replace spaces with hyphens.
Increase page rankings
If you create an SEO structure for each of your web pages and optimize the six elements of it, you will have covered the most important aspects of search engine optimization to rank your website higher.
In some industries where online marketing is fiercely competitive, it may not be enough for your site to appear on the crucial first page of search results. But if you don't optimize these elements, it's highly unlikely that your website will be found in searches other than by your brand or company name.
Implementation
Now that all your content is optimized, it’s time to implement it on your website. If your website is built using a content management system (CMS) like WordPress, all changes can easily be made without the help of a programmer.
