In parallel, digital marketing continues to change due to the sheer amount of content out there. Businesses are looking for alternative ways to earn from their content, especially content that has been written by experts and adds a lot of value to readers.
What are cryptocurrencies?
Cryptocurrencies exist only on the Internet . Essentially, they are digital money used to exchange goods and services. They are created by private technology companies without the involvement of governments or central banks of countries. This makes them more versatile and resilient to inflation and changes in the global economy.
Investing in cryptocurrencies is investing in the companies that create them. They are essentially an online ledger of transactions and what you are really buying are the databases of users and the decentralized networks that store them. It may seem abstract, but it is nothing more or less than fiat money.
How are cryptocurrencies used?
There are two main ways to use cryptocurrencies. The first is quite simple and is basically the same as with any other currency. They can be used to buy goods and services or exchange them for cash. The distinction is based on the fact that they could be used completely anonymously, which is of great interest to some companies operating on the Internet.
The second way is to use these coins as an investment. The value of digital currencies keeps increasing and those who got in on the ground floor have the opportunity to make a lot of money just by waiting. In some ways, it is similar to buying bonds issued by governments.
A market in full growth
One of the aspects that make gambling data usa cryptocurrencies suitable for the future in marketing financing is the size of the market. Since Bitcoin has exploded, numerous companies have seen the potential of this technology and have started producing their own cryptocurrencies. Thus creating a dynamic market that can meet the needs of many different buyers.
Deciding to buy digital currency from a new and not yet established company could be a worthwhile investment. Because you are opening up in a market that is not saturated and allows you to obtain higher returns on your investment relatively quickly. But be careful, educate yourself before entering this world. The risk is very high.
Access to personal data
The most important commodity you can buy or sell online is your personal information. Or at least that's the case for people working in marketing departments. Personal data allows companies to make their advertising more tailored to users' needs . However, this information is not easy to obtain because security and privacy on the Internet are continually a major concern.
This is where cryptocurrencies come in handy. By paying online with digital money, you are allowing the businesses you support to access your personal data, keeping governments and all financial institutions out of that transaction.
micropayments - micropayments
Photo: FIPP.com
A boost to micropayments
One of the main problems with online content is that there is so much of it out there. Businesses need to produce content every day and so do opinion makers and other actors operating online. Most of this content simply isn't that good or that valuable, and you have to skip it if you want to get to anything worth reading.
There are ways to improve this situation by using cryptocurrency. The way it works is that it will provide micropayments that cover only the content you want to support and consume. Sometimes this will mean individual authors and sometimes individual articles or pieces of media. Such micropayments would present a tricky technical problem for traditional financing and one that cryptocurrency companies could easily address.
A much younger audience
At this point, interest in cryptocurrencies is a generational issue. It’s something that has become important for younger internet users and younger investors. While older ones stick to traditional funding models. This may not last for long, but for now, research shows a clear correlation between the two.
By allowing your marketing team to focus on digital currency payments, you are deciding to target your business to younger users. This is a risky decision because their interests and preferences may change, but it is also a good way to dominate the market within that demographic.
The government (of the USA) and those of the rest of the world
One of the most attractive facts about cryptocurrencies is the fact that they are beyond the reach of governments and regulatory agencies. Right now, that is the case, and it is because the whole concept was or is so new that governments did not know how to react to it.
Keep in mind that this could change as more companies, especially as lucrative as the advertising industry, get involved.
Cryptocurrencies play an important role in the future of marketing. They are particularly suited to this industry and there is also plenty of room for growth. While the situation may change, and soon, their very concept is fascinating and worth exploring.
In the case of Venezuela, the Maduro dictatorship has launched the “ Petro ”. Forget it, it is not a cryptocurrency.
