Effective interaction means providing the right information to the right consumers at the right time, in the right way. For people, this is an extremely difficult task, because manpower alone can only use limited channels argentina whatsapp number data 5 million to reach a small number of audiences; artificial intelligence can automatically analyze the most suitable contacts by analyzing the existing available information. Time points and channels of consumers.
The next step is to successfully convert audiences with good interaction and participation (Engagement) into customers (Conversion). In this regard, artificial intelligence can conduct real-time analysis of online browsing behavior and define hesitant customers, allowing retailers to only provide offers or discounts to those most likely to convert. By providing discounts to consumers who really need them, we can achieve better marketing budget allocation and improve sales performance.

Finally, retailers can look at consumers who have purchased goods or services in the past but are no longer engaging or are inactive. Artificial intelligence can help identify these objects and provide marketers with clues (Data Insights and Prediction) through available data, letting them know what type of information or inducements can help bring back consumers, thereby helping businesses to re- Create interactions with these objects.