Consider the differences in tone, writing style and the “voice” a brand has. A company that sells fine jewelry or luxury cars will have a clear, sophisticated, serious and “fiery” tone usages of telemarketing data telemarketing list of voice that embodies the wealthy lifestyle. Red Bull, on the other hand, is a brand that speaks to adventure and risk and a younger audience.
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Every brand has a customer persona, and if that persona is developed correctly, the brand will use the writing style, vocabulary, and media that “fit” that persona and the product or service the brand is offering.
Who are your customers?
In the case of lawn care, that customer is a broad demographic: homeowners. And those people can be Millennials, Gen X'ers, and Baby Boomers. With such a large demographic, you have to choose your words and tone carefully, and it takes some expertise.
If you are unsure about the style and tone of your language, you may want to do a Google search yourself. The best online writing services that have a creative writing department for your copywriting needs.
Use the right keywords yourself and you’re sure to find them. Provide details about your product or service and your audience, and let the experts create that meta description for you.
Make sure your page content matches that meta description.
If you're successful in getting searchers to click through to your content, you need to make sure that your page content perfectly matches your meta description, or your readers will bounce right back. If that happens too often, your indexing and rankings will suffer.
Don't create your meta description until you've created the content for the page. It's like not writing an essay introduction until you're done.
Once your content is set up and you’re happy with it, it’s time to review it and decide on keywords (which you’ve obviously researched) and key points that will compel your readers to click through.
Once you have your main points, you can create the most creative meta description possible.
Always include CTA
CTAs are typically seen as a call to action for the reader, such as “Get instant discount,” “Buy one book and get the other half off,” “Download our e-book now,” or “Sign up for our newsletter for regular updates.” But CTAs can be much more subtle and should be included in your meta description.
Some examples may give you an idea:
This is a fun way to turn your old bathroom into a planter.
Don't spend another dime on spot removers until you read this.
Gourmet dinner in 30 minutes? You bet!
Note that these don't tell the reader to do anything, they simply invite the reader to click through and get the solution they might be looking for and explain the value of that click through.
