Here’s how artificial intelligence can help businesses retain customers

[[email protected]]

Compared with manual data collection, systems driven by artificial intelligence are much more efficient because they can automatically complete analysis tasks according to the needs of the enterprise. Once the goals are set, the system parameters can be adjusted, and artificial intelligence will complete the work quickly and correctly according to the settings, greatly reducing the risk of human error. If marketers find that the data does not meet the needs or is not specific enough, they can optimize the parameter settings, and the system will also readjust its own parameters to comply with the new settings.

Integrate internal and external data within the company list of belarus whatsapp phone numbers to depict a "complete" customer profile

Take Appier's AIXON artificial intelligence data science platform as an example. Its platform aggregates internal company data from different sources, and integrates internal and external data to piece together a complete customer profile, allowing companies to more accurately understand consumers. past behavior and can predict its future behavior with a high degree of confidence (the latter is crucial).



Internal data refers to information collected by brand owners through self-operated channels, including the brand's website, applications, content management systems, offline sales data, etc. External data refers to information obtained through other means above, such as third-party databases and customers' online behavior outside of your website. Artificial intelligence systems can bring this data together into a valuable corporate resource and paint a complete picture of customers, allowing companies to understand how they interact with themselves and other brands. The AI ​​system can then use this data to identify the customers the company is most likely to lose.