Today, many insurance agencies have not realized that the way of buying has changed and now prospects no longer depend on their salespeople to get the information they need. Even the buyer comes to the agency just to negotiate the price and make the purchase of the insurance, or buys it online.
How to generate leads for an insurance agency?
Currently, insurance agencies that are trying to grow are using bc data mexico phone number traditional methods to generate leads such as publishing press releases or using salespeople to make cold calls, and typically when making digital efforts, they are using paid ads on Facebook or paid campaigns on Google Adwords.
These efforts generate records (names, phone numbers, and emails), but they do not represent a scalable way to generate sales, and they are also an intrusive approach.
How to generate leads with an inbound approach?
Inbound is a methodology that combines advanced marketing techniques to reach a specific type of user without being intrusive through valuable content that accompanies them in their purchasing process by providing them with relevant information.
It is vitally important for insurance agencies to take advantage of the digital age we are in and attract potential clients through functional websites, articles with useful content, blogs and SEO best practices.
